politico:
In a particularly weird turn at the juncture of news, health and propaganda, a Hollywood studio is using fake news sites describing imaginary epidemics and made-up politics to sell a movie about a fake cure.
The ploy was a publicity stunt to promote director Gore Verbinski’s “A Cure for Wellness,” a horror movie set in the 1920s at a mayhem-filled Swiss therapy spa in which, according to the trailer, women lie in snake-filled bathtubs and everyone seems to have ghoulish makeup.
The movie’s publicity campaign launched during the Super Bowl with a mock pharmaceutical ad for a “cure” that has terrifying side effects, including “insanity, self-mutilation, murderous rage and addiction to pain.”
To promote the film, the studio set up fake news sites whose names suggested they were hometown newspapers — SaltLakeCityguardian.com, Houstonleader.com, Sacramentodispatch.com, Indygazette.com — in cities where the movie opened earlier this month. And in some cases, the fake news took off.
A pro-Trump, anti-vaccine website fell for the hoax and picked up one of the “stories,” which claimed that President Donald Trump — who in real life has blamed vaccines for causing autism, emboldening anti-vax forces — had ordered the CDC to remove all vaccine-related information from its website.
Another fake story linked to the movie claimed that Trump and Vladimir Putin were seen together before the election at a Swiss resort; another that doctors had classified Trump Depression Disorder as a disease.
Read more here